Get your free PDF copy of the Manifesto for Human(e) Leadership!

In 2018, in the midst of the agile trans­for­ma­tion of the BMW Group IT, we were deeply inter­est­ed in the ques­tion of how lead­er­ship might look in an agile orga­ni­za­tion. After a work­shop with rep­re­sen­ta­tives from all lev­els of the hier­ar­chy, from the work­ing lev­el up to senior man­age­ment, we had the idea to cap­ture our results in the form of phras­es like in the Man­i­festo for Agile Soft­ware Devel­op­ment, e.g., “Indi­vid­u­als and inter­ac­tions over process­es and tools.”

I was already churn­ing out a blog post every week at that point, and I was total­ly up for this chal­lenge. In the week after this work­shop, I came up with the fol­low­ing six the­ses that became known as the Man­i­festo for Human(e) Lead­er­ship.

Unleash­ing human poten­tial
over employ­ing human resources.

Diver­si­ty and dis­sent
over con­for­mi­ty and consensus.

Pur­pose and trust
over com­mand and control.

Con­tri­bu­tions to net­works
over posi­tions in hierarchies.

Grow­ing lead­ers
over lead­ing followers.

Coura­geous­ly explor­ing the new
over effi­cient­ly exploit­ing the old.

Over the next year, I wrote a lot more con­tent, explor­ing those the­ses in more detail and adding more aspects (includ­ing two work­shop for­mats). To make every­thing eas­i­er to find and share the ideas wide­ly, I decid­ed to put every­thing togeth­er and pub­lish it as a small book on Ama­zon. The Ger­man ver­sion was released in 2019 and the Eng­lish ver­sion fol­lowed in 2020.

With near­ly 6,000 copies sold, I’m even more com­mit­ted to pro­mot­ing the ideas in the Man­i­festo as much as pos­si­ble – espe­cial­ly in my inter­na­tion­al com­mu­ni­ty. As a result, you all now have the chance to grab your free PDF copy of this book here:

Manifesto for Human(e) Leadership
Man­i­festo for Human(e) Leadership
Size: 40.5 MB

I hope you have as much fun in read­ing as I had in writing!

If you like the book, please tell your friends, fol­low­ers, or cowork­ers who might be inter­est­ed. Fur­ther­more, it would be great­ly appre­ci­at­ed if you could leave a review on Ama­zon. In case you feel like you want to return the favor, you can buy me a vir­tu­al cof­fee over at And final­ly, you can still pur­chase the book on Ama­zon if you pre­fer a paper­back (EN or DE).

Share This Post


Corien Geerars 19. September 2023 Reply

Thank you!

Marcus Raitner 19. September 2023 Reply

My plea­sure! Enjoy reading.

Roobini 29. September 2023 Reply

Thank you for the con­tent. its worth reading.

Marcus Raitner 9. October 2023 Reply

Thanks a lot!

K.B 10. April 2024 Reply

Cur­rent­ly read­ing the sec­ond edi­tion .. can­not put the book aside. Hope the sec­ond edi­tion is released in Eng­lish soon. It is a must read for any­one lead­ing or think­ing to lead.

Leave a Reply